← Home

Thinking

Ideas on brands, consumers, culture and how decisions are changing.

Ideas on brands, consumers, culture and how decisions are changing.

Brand Salience Has a New Layer: What Happens When AI Chooses Before Consumers Do?
Brand Salience Has a New Layer: What Happens When AI Chooses Before Consumers Do?

As AI starts to shape consideration sets, brand strategy may need to look beyond the consumer journey, and start paying attention to the architecture of consideration itself.

As AI starts to shape consideration sets, brand strategy may need to look beyond the consumer journey, and start paying attention to the architecture of consideration itself.

A note from Valerie

I'm Dr Valerie Zhang, an independent insight and strategy consultant. I write about brands, people, culture and the changing ways decisions are made, exploring the questions that don't always fit within familiar frameworks.